Monday, June 3, 2013 - 13:06

The Masses
Video Critique Exhibition
Room Gallery
Opening Recepiton: Thursday, June 6, 2013 | 6 - 8 PM
Exhibition Dates: June 7 - 14, 2013

UC Irvine Department of Art’s Video Projects and Critique class is pleased to present The Masses, a group exhibition featuring new works by Don Dreyer, Maria Guerrero-Solorzano, Brian Lac, Svetlana Linetskaya, Astrid Luna, Michelle Teves, and Heidi Segura.

Maria Guerrero-Solorzano uses the device of repetition with her name to obliterate the subject in question. The video involves five bodies painted with different colors to create formal compositions. Through the use of kitsch and irony, as well as the deconstruction of the video medium, this piece parallels questions of the role of video (as a vehicle for narrative) with the construction of the artist’s identity.

Brian Lac’s video work takes on a rough punk aesthetic. The work delves into themes of anti-romanticism of media, the business facade, and the failure of the American dream.

Svetlana Linetskaya’s interest lies in motion and site, process and residue.  The interchangeable motion of the environment and the figure in space illuminates how simple daily movement can inspire a complex mediation on the physical world and the self as the “mover” within it.  Untitled is an investigation of identity in relation to domesticity, pornography and gender politics.  

Astrid Luna explores the rules of advertisement, such as the use of sexuality, and the increasing budgets used for product placement in music videos today.

Michelle Teves focuses on the Filipino debutante tradition, which is the coming of age event held on the 18th birthday. Different from aristocratic and quinceañera traditions, the debutante dances with 18 men (roses) and receives wishes from 18 women (candles) to celebrate the eligibility of a woman to marry while fulfilling the expectations of being a respectable woman.

Don Dreyer uses animated text to bring the viewer into a world of words. This is a playful world that lets the audience interpret the multiple meanings of the words within it.

Heidi Segura uses her body and sculptural objects to explore the role of women in society and Mexican culture. In this video performance, she explores the role of “la catrina” (slang for elegant or well dressed and referring to rich people), an iconic figure adopted by Day of the Dead celebrations. Created by lithographer and printer Jose Guadalupe Posadas, this character was named by the artist Diego Rivera and included in his mural Sunday Evening’s Dream in 1948.  Traditionally appearing in Day of the Dead celebrations, La Catrina symbolizes the notion that even the wealthy cannot escape death.  Segura deconstructs the role of this character by placing her in the unfamiliar context of a domestic setting.